Woodland Joins Associated Wire Rope & Rigging as VP of Sales

Brett Woodland, New VP of AWRR

Associated Wire Rope & Rigging, Playa del Rey, CA, announce the addition of Brett Woodland as their new Vice President of Sales.  Woodland joined the company early September and draws upon his 22 years of sales experience in the overhead lifting industry.

As VP of Sales, the role will bear particular focus on identifying and converting sales opportunities for standard and custom engineered product solutions for Associated’s customer base in addition to developing new customers.  Woodland brings a proven track record with his background as Sales Director for The Crosby Group (Tulsa, OK) where he planned, directed, and coordinated all marketing and sales activities at the corporate level for all Engineered Product offerings.

Scott Fishfader, President of Associated Wire Rope & Rigging, said “With his immense experience, Brett is an excellent addition not only for our company but also for RopeBlock as we continue to expand.”  Woodland will also serve as a key member of the senior management team responsible for formulating and executing Associated Wire Rope & Rigging’s ongoing North American growth strategy.

Started in1994, Associated Wire Rope & Rigging is a leading supplier for the crane and rigging industry.  Associated is the North American stocking distributor for RopeBlock products, producers of Sea-Link marine and specialty rigging products, a distributor for Van Beest, and a supplier of other hard to find rigging products.

For more information, contact Bob Levy at 310.448.5444 or bob@awrrinc.com.

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