Samson, the worldwide leader in performance rope, has again received the Circle of Excellence Award from the National Business Research Institute (NBRI). This prestigious award is given to companies earning the distinction of Customer Satisfaction Excellence from NBRI.

In 2014 NBRI conducted a survey on behalf of Samson to measure customer satisfaction. NBRI has more than 30 years of experience in conducting scientific research for businesses and has identified issues and survey topics that are universal to all organizations. They provide survey results which reveal trends unique to Samson customers and also benchmark survey results against other companies within an industry classification.

To qualify for the Circle of Excellence award, Samson had to score at or above the 75th percentile when measured against NBRI’s Benchmarking Database. NBRI conducted a similar survey on behalf of Samson in 2011. The 2014 survey showed an overall 5% improvement in customer satisfaction, with 97% of respondents indicating that they would recommend Samson to others.

Tony Bon, Samson CEO, reports, “We are once again pleased to receive this recognition and to be rated so highly among industry peers. We continue to be most interested in how we are measuring up to the expectations of our customers. We are committed to providing the best customer experience in the industry and we are grateful to our customers and survey respondents for providing feedback to help us improve. Our goal remains continuous improvement and we are always striving for 100% customer satisfaction.”