Subscribe

News & Features

Talurit Group Gears Up on Marketing

Posted on August 26, 2021


As a well-known name in the industry, Talurit Group develops, manufactures, markets and maintains equipment and systems for mechanical splicing of wire and wire rope under the Talurit® brand. With a new recruitment they aim to further strengthen the company’s branding strategies and improve its overall digital presence.

Talurit Group strengthens the workforce in Sweden, where they welcome Torbjörn Hillberg as their market communicator for the Group. Torbjörn has previously run a design agency, where he offered complete solutions around marketing and design. For the past three years, he has been positioned as marketing manager at an international general agency in the lifting industry. The experience of working long-term with branding and communication forms a strong foundation for the role at Talurit Group. With a wide range of skills, Torbjörn will have overall responsibility for brand work and communication to the market. He will administrate the entire chain from planning and executing the marketing plan, operating and creating content for digital and analogue channels and developing the Group's visual identity.

Torbjörn Hillberg comments: “It feels fantastic to be part of the team at Talurit Group. Talurit has a sterling history and a strong brand based on a clear vision to create the market's leading products in terms of safety and efficiency. Here, I look forward to continuing to grow with competent colleagues, drive the development of marketing forward and strengthen the continued brand building.”

Victor Andersson, Vice President of Talurit AB comments: “Talurit operates in a constantly evolving industry where we have been at the forefront since the start in 1948. We continue to find new and more efficient solutions for our customers. Talurit Group has a progressive vision for the future and we need to strengthen our market functions, partly to increase customer focus and partly to better communicate our offering to the market. With his broad expertise, we welcome Torbjörn as a strong addition to the business.”

Torbjörn Hillberg adds: “Being able to work with great responsibility in a quality-assured international group like this feels inspiring and rewarding. Talurit already has great recognition in the segment, now we will take it to the next level and increase brand awareness further on more exciting markets.”