For over two years, Rockford, Illinois-based Caldwell and the RUD Group have united their sales and marketing activities in North America for material handling and lifting devices within a common organization.
The webinar sequence, currently delivered every two weeks, was primarily launched to deliver product knowledge to Caldwell distributors during the coronavirus lockdown. However, the success of sessions on center of gravity and, latterly, Renfroe clamps meeting ASME BTH (below-the-hook) Design Category C, has proved the timeless value of such engagement with partners.
Jay Schroeder, regional sales manager at Caldwell, said: “As much as we enjoy the face-to-face interaction with our customers, for our safety and their safety we know that this is the best avenue. Our audience differs each time. Some sessions are heavy with distributor salespeople and less end users, other times it is reversed. We always enjoy teaching people new and old about what Caldwell can do to help them. We try to focus on what advantages Caldwell has over our competition without being intrinsically commercial.”
Presenters and topics vary widely and, this week, Schroeder himself will give an overview of the RUD partnership and outline what makes the German manufacturer one of the leading lifting point and chain suppliers in the world. He will also examine the features that are designed into the product range, including the RUD Ring Schraube (VRS) machined eyebolts that are used to replace standard eyebolts that have to be de-rated for angular lifting. The webinar, delivered via the WebinarJam platform, will also showcase RUD’s most popular lifting points and what makes them standout from alternative products on the market.
The webinar can be accessed via a link and once registered participants can login live and / or revisit the content at a later date. A live chat function enables delegates to ask questions while the webinar is in session to which the presenter or moderator can facilitate answers. If it is preferential, questions can also be submitted retrospectively.
As the webinar series continues into July, Caldwell will deliver content on a diverse range of subjects including the Dura-Mod Modular Spreader Beam, a versatile, lightweight alternative to fixed and multiple point below-the-hook solutions up to 250-ton capacity; the TLC (turning, locking, curved surface) vertical and turning clamp, designed for lifting and turning single curved plate or pipe from horizontal to vertical and vice versa; ASME, the American Society of Mechanical Engineers; and more.
Schroeder added: “It is important that every session is as value-adding as possible for the audience. Before each webinar we get a few of our factory representatives together and practice the presentation to make sure we do not need to change anything or that we have left something out. We feel it is important that we do it right the first time, so practice is necessary.”
To register for this week’s webinar—‘Who is RUD and What Does RUD Offer?’—click here.