Mazzella is pleased to announce the appointment of two new Executive Vice Presidents and an evolution in its leadership structure, reflecting the company’s renewed commitment to becoming a customer-first, service-first organization.

Rick Smith has joined Mazzella as Executive Vice President of Service and a new member of the Leadership Team. A U.S. Navy veteran with decades of progressive leadership across the crane service and industrial aftermarket industries, Smith has a proven track record of building and scaling high-performing service organizations. In his new role, he will focus on systemizing Mazzella’s service operation and establishing standard operating procedures, defining measurable KPIs, and positioning the team for consistent, scalable performance.

Mark Erny has also joined Mazzella as Executive Vice President of Cranes and a new member of the Leadership Team. Erny brings rare, end-to-end expertise across the overhead cranes category, spanning high-end process equipment, workstation cranes, and tooling centers. In addition to leading Mazzella’s crane manufacturing and fabrication facilities, Erny will provide strategic oversight of the company’s Below-the-Hook product line — bringing the expertise, collaborative approach, and execution-focused leadership the role demands.

Dan Carmichael has been named Executive Vice President of Sales & Marketing. Carmichael brings 25+ years of overhead lifting and rigging experience to the role, with a career that spans sales, operations, and service leadership across the industry. Since joining Mazzella in 2019, he has built a reputation for customer focus and trusted relationship-building at every level. In his expanded role, Carmichael will lead Mazzella’s commercial operations with a mandate that extends beyond traditional sales leadership — driving revenue growth, expanding market share, strengthening vendor partnerships, and ensuring Mazzella’s teams are positioned as the go-to experts in every market they serve.

“Rick, Mark, and Dan each bring something exceptional to this leadership team, and together they reflect exactly the direction we’re taking this company,” said Matt Mazzella, President & CEO of Mazzella. “Everything we do comes back to the customer. From lifting centers and sales to service and cranes, our goal is that every customer gets the right solution, backed by the right expertise, from one unified team. Our leadership team is structured around that, and I’m confident that as we move forward together, our customers will see and feel the difference.”