Mazzella is pleased to announce the promotion of Adam Franz to Vice President, Lifting Branch Development. For the past 19 years, Franz has held several roles with Mazzella, including project management, purchasing, crane sales, branch management, sales management, and most recently as Director of National Accounts.

In this new role, Franz will spearhead initiatives aimed at solidifying Mazzella as a leader in the lifting industry. He will focus on enhancing processes to ensure consistent and exceptional customer experiences and superior service delivery. Franz will collaborate with all Mazzella lifting businesses to expand their national footprint while strengthening their presence in local markets. He will also join the Lifting Leadership team, reporting to Matt Mazzella.

“I am honored to step into this role and take on the responsibility of connecting our lifting businesses. My goal is to create synergy across our teams, enhance the customer journey at every touchpoint, and foster an environment where our team members can thrive. This is an exciting opportunity to solidify Mazzella as a leader in the lifting industry, with a strong presence in every market and industry we serve,” said Adam Franz.

“Adam’s unwavering commitment to our core values and his dedication to upholding our brand’s reputation make him an exemplary leader,” said Matt Mazzella, President of Mazzella. “His strategic vision and ability to unify our lifting businesses at both national and local levels will be crucial as we strive to deliver unparalleled experiences to our customers and team members. Please join me in congratulating Adam on this well-deserved promotion.”