Load Cell Manufacturer Straightpoint Names New Distributor in Croatia

Straightpoint has appointed Zagreb-based Lenger d.o.o. as a distributor of its range of force measurement, load monitoring and suspended weighing load cell equipment in Croatia.

Lenger is established in the region—it was founded in 1992—and already distributes lifting equipment from leading manufacturers such as Germany’s Carl Stahl and Crosby, a North America-headquartered supplier of components.

The addition of Lenger as a distributor aligns with a strategic plan to expand Straightpoint’s network into new markets throughout 2016 and beyond, including those in southeastern and Eastern Europe. Director David Ayling said Lenger is well placed, logistically and geographically, to lead that initiative and capitalise on the opportunities such growth presents.

Boris Sadiku, managing director of Lenger, said: “We provide hoists, chain, slings and other below-the-hook equipment into a variety of markets here in Croatia and the addition of Straightpoint load cells complements our existing portfolio and enables us to meet increased demand for measuring loads during lifting operations.”

Sadiku anticipates that load testing applications will be the largest source of enquiries and highlighted the shipyard and transportation sectors among numerous industries poised to readily embrace the equipment, while the crane rental market also offers potential, he said.

He added: “We have been aware of Straightpoint’s equipment for several years and we are excited that the timing was right for both companies to add the product range to our offering. The products are renowned for their high quality but an even bigger factor for us was a proven ability to deliver equipment to such a short lead time.”

Sadiku stressed the importance of choosing manufacturing partners with the nature of the local marketplace in mind. He said: “The state of the Croatian market is positive but it is also saturated with low-end equipment. We have built a reputation for supplying world-class product that offers end users clear safety and productivity advantages.”

Ayling said: “Lenger represents a perfect fit with our expansion strategy but, most importantly, the business embraces our company culture. It emerged during my conversations with Mr. Sadiku that we share a lot in common in terms of our desire to make a genuine positive difference to the industry through the supply of outstanding products, supported by integrity and customer service. Lenger will be given all the tools required to pioneer our growth in this key area of interest.”

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