HWC Names Sokoll as President for Southern Wire

Southern Wire, a division of Houston Wire & Cable Company (HWCC), proudly announces the appointment of Chris Sokoll to President.

Chris is a 21-year veteran of HWCC.  He began his tenure in the Seattle branch as an inside salesperson and later moved to Lexington, Kentucky as the Sales Manager for the Southeast region. Additional promotions included Region Manager Positions in the Charlotte branch and thereafter the Chicago branch. Most recently, Chris served in the role of Region Vice President of the North Central region.  Under his leadership, the North Central region became a consistent top performer and was the Company’s leading revenue producer in both 2010 and 2007.


Chris holds a Bachelor’s of Professional Studies degree in Organizational Leadership from Roosevelt University in Chicago and a Certificate in Executive Finance from the University of Chicago.
Chris and his wife, Claire, both have lived and worked throughout the United States. Their hobbies include SCUBA diving, golf, animal rescue, travel, and entertaining. They are excited about relocating to the Memphis area to rejoin family and friends.


For nearly 40 years, Southern Wire has earned a reputation for understanding the unique buying requirements of their customers and delivering exceptional customer service and support.


Southern Wire’s mission is to be the industry’s leading supplier of industrial wire rope, aircraft cable and related hardware and to be a contributing factor towards increasing their customers’ competitive advantage.  Dedicated staff, superior customer service, competitive prices and ongoing commitment to: Right Product, Right Place, Right Time makes Southern Wire a great choice for all your wire rope and rigging needs.


About the Company

With 35 years experience in the industry, Houston Wire & Cable Company is one of the largest providers of wire and cable in the U.S. end user market. Headquartered in Houston, Texas, HWCC has sales and distribution facilities strategically located throughout the nation.

Standard stock items available for immediate delivery include continuous and interlocked armor, instrumentation, medium voltage, high temperature, portable cord, power cables, private branded products, including LifeGuard™, a low-smoke, zero-halogen cable, mechanical wire and cable and related hardware, including wire rope, lifting products and synthetic rope and slings. HWCC’s comprehensive value-added services include same-day shipping, knowledgeable sales staff, inventory management programs, just-in-time delivery, logistics support, customized internet-based ordering capabilities and 24/7/365 service.

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