Essex Rental Corp. today named Terry Howard President of its wholly owned subsidiary, Coast Crane Company (“Coast Crane”). Mr. Howard will be responsible for all personnel and operating activities at Coast Crane, and will succeed Dan Goodale, whose planned retirement as CEO of Coast Crane will begin on April 30, 2011.

After 26 years at Coast Crane and more than 40 years of service to the crane industry, Mr. Goodale stated, “It is time to move on to the next chapter of my life and to spend more time with my family and see the world.” Ron Schad, President and CEO of Essex Rental Corp., thanked Mr. Goodale for his significant contributions to Coast Crane, his impact on the industry and for all his support through the recent ownership transition. Mr. Schad commented, “Dan has done an outstanding job preparing Coast Crane and the management team, including Terry Howard, for the exciting opportunities that await us in this rapidly changing industry. Everyone at Coast Crane thanks Dan for his years of dedicated service.”

Mr. Howard, 44, has more than twenty years of experience in the construction equipment industry, including rental and sales. Since 2009, he has held the position of Vice President of Operations for Coast Crane and was previously the Branch Manager of Coast Crane’s Alaska location for 14 years. Before joining Coast Crane, Mr. Howard was an Equipment Fleet Analyst for Alaska Pipeline Service Company and held the position of Rental Manager for Construction Machinery Inc.

Mr. Schad concluded his comments regarding the appointment, “Essex is very excited to have someone of Terry’s caliber leading Coast Crane. Terry’s leadership will be vital as Coast Crane and Essex continue to focus on building upon our three core competencies: rental equipment, distribution, and aftermarket support.”