Caldwell Expands Sales Team


Caldwell is celebrating the start to 2024 by introducing the newest members of its Inside Sales and Technical Applications teams, strengthening its connections with distributors, manufacturer reps, end users and more.

Thanks to this announcement, customers can expect the best experience for a quicker quote turnaround for custom and standard items, faster response times to questions pre and post sales, as well as having someone on the ground, taking the time to generate a deeper working knowledge of a client’s business.

Alyssa Moreno, Regional Account Manager, North Atlantic.

The new team members include; Customer Service Rep (CSR) Alyssa Moreno, Regional Account Manager, North Atlantic, who is already helping to manage and grow relationships with new and existing accounts; Christopher Garby, Sales Engineer, who will support Caldwell Custom Design Applications team; Hugo Gutierrez, Technical Sales Rep (Below-the-Hook); and Matt Brennan, Technical Sales Estimator, focusing on specialized custom lifting devices.

Prior to joining Caldwell in September, Moreno honed her customer service skills in a fast-paced retail management position, where she was responsible for staffing, sales, and store leadership.

“The equipment Caldwell sells really matters. It helps to keep big projects like bridge building and road construction moving, yes. But, more importantly, it keeps the people who do the work safe and gives them the ability to go home to their loved ones at the end of each day. That is a responsibility we all take seriously,” she said.

Christopher Garby, Sales Engineer

Jeff Ferchen, Director of Business Development, Caldwell, said Moreno’s passion for her customers is already apparent, and she’s getting ready to take over her own territory soon. “Alyssa’s management experience and professionalism is a win for customers … and for us,” he added.

Garby hit the ground running in a newly created Sales Engineer role in August.

He has a BS in Mechanical Engineering from Northern Illinois University and since graduating worked as a mechanical engineer with United Technology Aerospace Systems/Hamilton Sundstrand and, most recently, as a program engineer/electromechanical design engineer with Ingenium Aerospace Corporation. He is working alongside Senior Sales Engineer Dan Mongan.

“Caldwell presents new and different challenges for me. I’m impressed by the variety of lifting devices made here … from a transporter for a lunar lander, to a drone lifting device for military aircraft, to a device that rotates dinosaur fossils so archaeologists can work on them. You just never know what might be next,” he said.

Hugo Gutierrez, Technical Sales Rep (Below-the-Hook)

Gutierrez’s new role as Technical Sales Rep for the Below-the-Hook line will draw on his past experience at a contractor firm and his BS in Construction Project Management from Illinois State University, helping him drive projects forward while keeping them on schedule and on budget.

“I have been involved in every step of the supply chain and that knowledge helps me to understand what distributors and end users value and need. I’m the connection between Caldwell’s engineering and customer service team to make sure customers get the right products for their applications,” he added.

Finally, Brennan has been promoted within the company stepping into the new role in August. Prior to that, he worked in Caldwell’s Machine Shop.

He has a Certificate of MasterCam from Blackhawk Technology Center and previously set up, operated, and programmed equipment at Cummins and Allied Locke.

Matt Brennan, Technical Sales Estimator

“I will be using my knowledge of the steel process and time standards to help estimate projects running through the manufacturing floor, helping customers get fast and accurate quotes,” he said.

Brennan will also review scope and create estimates for non-standard products to determine more efficient ways to streamline the quoting process.

For more information about what Caldwell can do for you, visit

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