Through our combined efforts to consistently enhance our role as leading and innovative system providers of below the hook lifting and material handling solutions, together we have reached another high point.
As of May 2018, Caldwell and the RUD Group will unite their sales and marketing activities in the North American market within a common organization. This means that our collective customers and business partners in the US and Canada now have at their disposal a high level of combined expertise and an incomparably complete product range, including Caldwell lifting equipment, Renfroe clamps and RUD lifting and material handling solutions, all from a single source.
In addition to this wide range of products, the joint expertise of the two partners also promises to extend our leadership further with regard to quality and, by leveraging the sales and service teams, to considerably intensify and improve the level of support provided for our customers. By combining the competencies for material handling solutions, the development cooperation will also ensure that products and solutions are optimally adapted to specific market needs in the US and Europe.
For RUD, at the Hiawatha site in Iowa, the former RUD US will concentrate specifically on tire chain products and their corresponding product groups. This specialization will allow RUD to draw closer to customers in this area and to respond to their specific needs.
The remaining business divisions for RUD US will be transferred to and integrated into the Caldwell in Rockford, Illinois, by May 2018. Beginning May 1st, you will find all of your contact persons for Caldwell lifting means, Renfroe clamps and RUD material handling and lifting devices at Caldwell. We will inform you promptly of any additions to the list of contact persons for the products or regions.
Against the backdrop of these far-reaching improvement measures, we look forward to being able to assist you even more intensively and proficiently in the future.
– Doug Stitt (Caldwell) and Jorg Rieger (RUD)
Caldwell provided some additional Q&A to this press release:
Q: The nature of the Caldwell and RUD partnership:
A: This partnership only pertains to the RUD Chain, Inc. plant (former RUD US) material handling and lifting devices product group (only) out of Hiawatha, Iowa, this product group has been moved to Caldwell, which is a great fit for Caldwell.
For RUD, at the Hiawatha site in Iowa, the former RUD US will concentrate specifically on tire chain products and their corresponding product groups. This specialization will allow RUD to draw closer to customers in this area and to respond to their specific needs.
The partnership is relevant only for the US & Canadian markets. The alliance provides our customers and business partners in the USA and Canada with a new level of expertise and an incomparably complete product range, including Caldwell lifting products, Renfroe clamps and RUD lifting and material handling solutions – and all from a single source (Caldwell). With this joining of forces, our constant efforts to consistently expand our market position as a leading and innovative system provider of below the hook lifting and material handling solutions have reached another high point, from which the North American market will benefit greatly from.
Q: The common organization that the press release refers to, will this be branded as Caldwell or RUD?
A: The product will remain RUD branded, basically each product line retains their own worldwide recognized brand names, Caldwell, J.C. Renfroe and RUD.
