Bridon International Ltd, a global technology leader in the manufacture of wire and fibre rope, has appointed a new marketing analyst.  Katie Bartram has taken on the new post to work for the Bridon Group, based in Doncaster.  She joins Bridon after working as marketing and sales analyst at fence manufacturer Betafence, where she was in charge of the firm’s marketing for all of the UK and Ireland. 

Her main duties at Bridon will include assisting the marketing team to develop internal tools to drive commercial efficiency, as well as providing analysis to assist with strategic decision making. Katie said: “I am really pleased to be joining a global technology leader like Bridon and look forward to helping them continue to raise the profile of their service and product developments.”

Bridon Global Sector marketing manager Gavin Turner said: “Katie joins us at an exciting time for the company as we have recently developed phase two of our customer focused service, following the successful launch of ‘My Bridon’ last year.  I’m sure her industry knowledge and marketing skills will be a very valuable asset to the team. Katie will play an instrumental role in developing our total cost of ownership campaign which will see us further collaborate with our customers to help them reduce their operational costs.”