The team at Ben-Mor is proud to announce the appointment of Luke Vandercar as Director of Sales – USA.  This is an important milestone in the continued expansion of Ben-Mor’s presence in the U.S. market.

Luke brings over 20 years of experience in the wire rope and cable assembly industries. Known for his technical expertise and customer-focused approach, he has built strong relationships across distribution, OEM, and industrial sectors. With a background in Mechanical Engineering, Luke brings a solutions-driven mindset that will help customers optimize lifting, rigging, and securement applications.

In his new role, Luke will focus on developing new markets while strengthening service and support for our existing U.S. customers. He will lead growth across the full range of Ben-Mor’s product offerings, including: Wire Rope & Cable Assemblies, Crane cable and Outrigger Pads, High Performance Round Slings, Rigging & Industrial Hardware, Lifting Slings, and Securement Solutions.

“Expanding our presence in the United States is a key part of Ben-Mor’s long-term growth strategy. Luke’s leadership, industry knowledge, and customer focus will help us strengthen relationships and accelerate our momentum across North America.” said Melanie Frappier, CEO, Ben-Mor. Luke will operate in a hybrid role, working from the field, from home, and from our warehouse location in Bensenville, Illinois. This strategic positioning reinforces Ben-Mor’s commitment to improving service levels, inventory availability, and lead times throughout the United States.

The Ben-Mor objective is clear: to better serve current American partners while building strong new relationships across key markets.

Luke can be reached at 219-727-3020 or by email at lvandercar@ben-mor.com. We invite you to connect with him on LinkedIn.

Please join us in welcoming Luke to the Ben-Mor team. We look forward to growing together in the U.S. market.