Associated Wire Rope & Rigging Accelerates Growth with New Addition

Associated Wire Rope & Rigging, Playa del Rey, CA, announce the addition of Joel C. Crum as National Sales Manager effective October 31st, 2011.

Joel brings over 25 years of sales and sales management experience.  His efforts will be focused on the territories of the Southwest, Midwest and Eastern United States.  Joel holds a Bachelor of Science degree in Business Administration and Marketing from The University Of Tulsa, and currently resides in Tulsa, Oklahoma.  Prior to joining Associated Wire Rope he was the OEM Manager/Regional Sales Manager at Gunnebo-Johnson Corporation, and a District Sales Manager at The Crosby Group.

“This is exciting news for us,” states Bob Levy, Vice President of Operations.  “Joel will be a great addition to our team and is going to help take our company to another growth level.”

Incorporated in 1995, Associated Wire Rope & Rigging, Inc. is the North American stocking distributor for the full line of RopeBlock lifting products, North American stocking distributor of GN Heavy Forgings (shackles, eye hooks, master links and other products), distributor for Van Beest, producers of Sea-Link products, and supplier of other wire rope and rigging products.

For more information about this announcement or to learn more about Associated Wire Rope & Rigging’s offerings, please feel free to contact Bob Levy at 310-448-5444 or

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