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Reid Lifting Inc. Launches in the United States

Posted on June 3, 2020


REID Lifting Inc is a brand-new venture from UK lifting and lowering specialist REID Lifting. The company, one of the original global pioneers in lightweight lifting technologies, has long supplied the US market via a distributor, but has now established its own dedicated US operation, headquartered in Bloomington, Minnesota.

Best known for its design innovation and smart application of material technologies, REID Lifting was among the very first companies to use lightweight aluminum in portable lifting and access systems almost 25 years ago. Since then, many of its patented products have become the industry standard for lifting solutions worldwide, trusted in even the most testing and challenging environments. From portable lightweight gantries to davits, the company continues to set new benchmarks in product design, manufacturing efficiency, quality and sustainability.

Already a global operation via a network of distributors, REID Lifting is gearing up for the next important phase in its growth, following significant external investment. A key element in that is the creation of REID Lifting Inc, which the company says will enable it to strengthen its position in the US and provide better support to customers, distributors, and end users across the country.

In the US, REID Lifting Inc now boasts a major localized stock holding, a national sales office and a dedicated customer service team. As a result, it can support US customers with products manufactured specifically for the US market, on much shorter lead times, and with comprehensive US specific sales and marketing support.

REID Lifting Inc’s newly appointed VP in the US Nate Damro, explained some of the benefits to customers: “We are not simply importing the UK range into the US anymore. We are now essentially a US based business with our own specific product range manufactured in imperial sizes and tested and accredited to local US ANSI and OSHA standards.”

That range includes well proven systems such as the REID Porta Gantry Rapide, a height- adjustable foldable aluminum gantry for goods, and personnel lifting. With an impressive 2200lbs load lifting capacity and fall arrest, it can be assembled by one person in less than a minute without the need for any tools. Also in the range is the REID Porta Davit Quantum, a lightweight, rapidly deployable davit system for goods and personnel lifting ,which can be assembled using just one pin and rotated through 360° under full 1300lbs load.

Nate added: “We’re making it easier for customers to do business with us and to access a range of products which have been trusted and proven in the US across a number of different markets for many years. We have the complete REID range of aluminum lifting and access solutions in stock and can guarantee fast delivery to our customers.

“To support that, we have appointed an experienced team to provide help and advice to customers, along with providing innovative sales tools and marketing collateral to communicate the features and many benefits of our products.”

REID Lifting Inc is very much looking to build on its established relationships in the US and to strengthen its links with key partners who have significant experience with the innovative REID Lifting gantry and davit products. It is targeting key sectors including water and wastewater, oil and gas, aviation and construction, with a significant focus on its market leading products offering unique dual capability of both goods and personnel lifting, including full fall arrest protection with ANSI compliance in most cases.

More information is available via the website at: us.reidlifting.com.