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Pintsch Bubenzer to Launch ibrake® App at TOC Europe

Posted on June 14, 2019


Pintsch Bubenzer, a manufacturer of high performance disc and drum brakes for port cranes and other severe duty applications, will launch a new app—ibrake®—at next week’s TOC Europe, which takes place 18-20 June 2019 at Ahoy Rotterdam, the Netherlands. Pintsch Bubenzer will exhibit at Booth E52.

ibrake® is a multidimensional app, downloadable to cell phones and other smart devices, featuring a dashboard for users, maintenance videos, parts lists, technical drawings, lifecycle documentation, and access to 24-hour support. Parts can also be ordered through the app, which sends service alerts to Pintsch Bubenzer customers. Users can utilize the app to scan digital barcodes, sometimes called quick response codes, to direct them to product information created by the manufacturer.

TOC Europe, a global meeting place for ports, terminals, shipping lines, third-party logistics companies and shippers, is the perfect platform for the ibrake® launch. The multifaceted event features an exhibition, conference, and co-located seminars, all of which combine to attract thought leaders and buying decision makers including port authorities, terminal operators, logistics providers, shipping lines, and cargo owners. It is part of a global portfolio of TOC events that take place in Asia, the Americas, and Africa, further enhancing its status as a world-class convention.

Joel Cox, president at Pintsch Bubenzer USA, said: “We’re at the dawn of the digital revolution for industrial brake service, and we’re pioneering that change. Customers are increasingly looking to technology and, more specifically, their smartphones for information so it makes sense to align our service offering with that cultural trend. ibrake® is packed with technical detail and information, yet it is user friendly and straightforward to anyone who participates in the digital age.”

Arno Weil, senior vice president sales at Pintsch Bubenzer GmbH, said: “ibrake® will change the way port professionals and customers in multiple industry sectors will interact with their high performance disc and drum brakes, and manage the lifecycles of their equipment. Never before has this much expertise and technical detail been put in one place with such ease of accessibility. The port is firmly established as the critical link within the container supply chain, and we want to remain at the fulcrum of continued improvement of the industry’s best practices.”

Pintsch Bubenzer will exhibit at TOC Europe Booth E52, where ibrake® demonstrations and literature will be available. In the meantime, visitors and anyone else interested can watch a video about ibrake at this link.