Force measurement, load monitoring and suspended weighing load cell equipment manufacturer Straightpoint has named industry stalwart Mike Neal as product sales engineer. He will utilise over three decades of relevant experience to primarily focus on promoting the company’s range of non-standard products.
Neal, who joined the company in mid-April 2017, will aim to further increase the lead conversion rate related to the range by qualifying enquiries and generating proposals in addition to focussing on liaison and follow-ups with existing and prospective customers.
He said: “As a part of my previous roles in sales of standard weighing products there was a frequent requirement to configure special application solutions based on staple weighing components, so the process of producing bespoke quotations is already well understood.”
David Ayling, director at Straightpoint, said: “I make no secret of the fact that we want to increase our conversion rate on non-standard products to somewhere close to that of our standard range. Mike brings a wealth of experience and much energy to the role and I am confident he will meet and exceed the short-term and long-term targets we have set.”
Neal’s previous employers worked in industrial weighing within the pharmaceutical, chemical and food / beverage industries. He said his immediate challenge is to apply his expertise in weighing and other similar technologies as it pertains to these sectors in the lifting equipment marketplace and the SP range of solutions.
He explained: “I’m looking forward to getting up to speed with the hoist and heavy-lift Industries, in particular. As is the case when offering any non-standard product, a comprehensive understanding of the application and requirements of the solution are required, so the quicker I can get to that stage the more effectively I will be able to start working towards our longer-term goal of becoming the go-to company for bespoke solutions as an increasingly informed marketplace seeks our consultation and technologies.”
Ayling has set a target percentage of leads to convert, based on a typically systematic strategy and data gathered from the standard product division. Neal welcomed the challenge and believes a new dedicated resource can exceed expectations.
He concluded: “I have been aware of Straightpoint’s products for over 15 years and I’m exciting about finally representing them at a stage of my career where a new challenge has really whet my appetite. I look forward to starting the dialogue and delivering non-standard SP products to the multitude of industry sectors in which they can be applied.”