The leading authority on underhung cranes and monorail systems, Monorail Manufacturers Association (MMA), has published an information sheet to supplement a video recently posted online to raise awareness of the independent incorporated trade association affiliated with the Material Handling Industry (MHI).
<iframe width="640" height="360" src="https://www.youtube.com/embed/eOK9UmEfv4k" frameborder="0" allowfullscreen></iframe>
MMA members, which produce the preponderance of patented and enclosed track underhung cranes and monorail systems, hope the two-page document, underscored with a tagline, ‘MMA—keeping industry on track for over 80 years’, will combine with the video to engage target audiences by outlining the benefits of the group.
Rob Beightol, president of MMA, said: “The five-minute video contains more detail than the information sheet and is designed to be the primary vehicle to showcase the MMA. However, many member companies may need something that can be left with a user or ergonomics professional that provides top-level information about the group. We believe members will utilize the information sheet as a means to promote the benefits of dealing with an MMA company.”
The video and information sheet are being jointly promoted by the Overhead Alliance, a marketing vehicle representing the collective interests of trade association MHI’s product groups, Crane Manufacturers Association of America (CMAA), Hoist Manufacturers Institute (HMI) and MMA. The document includes bite-sized references to the MMA-Certified program in addition to ANSI, OSHA and more.
Beightol said: “We aim to position the MMA as a premier source for information on overhead material handling, and want users to understand how widespread our reach is within industry and safety groups. All of the organizations and certifications that we address have tremendous significance on their own, and we wanted to highlight some of the ways in which the MMA is involved.”
Like the video, the supplementary sheet details the differences between patented track and enclosed track systems, explaining when each should be applied to material handling situations. In the document, two illustrations from the video explain the weight and type of load suited to each technology. For effectively transporting loads up to 40 tons in a productive and safe manner, patented track systems are suitable, it says, while the unique design of enclosed track systems provide smooth movement and low rolling resistance when handling loads up to two tons, it adds.
Beightol concluded: “Users have a choice in the type of company that they deal with when creating an overhead lifting solution. We want users to realize that working with MMA members means that they are dealing with companies that they can trust to address their issues and provide the best all-around choice based on considerable expertise within the industry. We hope that users feel secure in dealing with our group due to the longevity of the organization. There are not many organizations within material handling that have been addressing the needs of users for this length of time.”