Wire Rope Exchange started in 1984 as an overstock catalog and newsletter, quickly becoming a communication network, and sales and marketing resource for the crane, rigging, lifting, and load securement industry. Simple and effective, the Exchange offers an innovative marketplace and circulates a bi-monthly magazine, allowing companies to market their products and services to buyers worldwide.
Faced with overstocked products and stagnant inventory, Pat Poe of Cumberland Sales Company in Nashville, Tennessee, typed up a two-page letter describing his stock and mailed it to all of his customers. The idea worked well and soon caught on among Poe’s friends and colleagues, who started asking him if they could add their own products to his letter. This short letter became a regular newsletter as more companies opted in. Eventually, Poe turned it into a bi-monthly magazine featuring hundreds of listings.
In an industry where a business continuously needs a strong sales team, Wire Rope Exchange was an innovative concept. The printed newsletter was an ideal marketing tool since it was easy to create, circulate, and access. A company could reach hundreds – and later, thousands – of potential buyers in only the time it took to create and place a listing. As Poe explained it, “I didn’t have a huge sales force – we created the Exchange to become the sales team I needed. Over the years, it’s done just that.”
Today, Wire Rope Exchange has developed into a complete source for the lifting and rigging industry. Through both the magazine and the online Wire Rope Exchange, businesses are able to take advantage of new connections and sales resources, as well as stay on top of the latest industry news and trends. Businesses use Wire Rope Exchange to buy, sell, connect, learn and grow. Become a part of the Exchange today!